外貿乾貨｜外貿人必備，教科書式的漲價模板

產品價格有所變動是正常的，但該如何通過郵件告知忠實客戶價格變動，並最大程度防止客戶流失呢？

01 提前告知客戶

在漲價前，要預先給客戶通知，最好提前 1-2 個月，並做詳細的說明，留給客戶充足的時間來調整他的銷售價格。

02 明確提價的原因

大部分產品提價都是為了給客戶提供更優質的產品，如果客戶已經購買同一種產品幾個月或幾年了，更應該和外貿客戶強調產品質量的重要性。例如，隨著一些原材料越來越稀缺和昂貴，為了保持產品的質量，被迫提高使用這些材料的產品的價格。

03 給報價有效期

有些材料波動大的產品，在報價的時候，要給客戶一個報價有效期限。這樣當你調整價格時，可以以此為依據與客戶溝通。另外，最好確定整個公司都知道漲價的消息，在成本差異、理由和物流等方面保持一致的聲音，避免一些不必要的麻煩。

郵件模板

1 溝通告知

Hi，XXX,

The loss caused by exchange rate changes should not be borne by any of us, but it exists objectively and affects our cooperation, so we cannot ignore it. As you can see, the exchange rate has been falling for several months, but we have never raised the price with you because you are our regular customer and we hope to not disturb you as much as possible.  Our counterparts, other suppliers, increased their prices with their customers last month and we have been waiting for the exchange rate to go up because in this case we would not have increased our prices, but unfortunately the exchange rate is still falling. In desperation, we consult you. Our offer is fair for both sides and we hope you will reconsider it. Thanks, my dear sir. Hope we can have good and long cooperation.

Sincerely, Your Name

2 溝通告知

Dear XXX,

Last year there was a 17% price increase from our suppliers. We have decided not to raise prices in 2022 and have shifted our focus to best meet the needs of our customers during these uncertain times. We have carefully examined how we can continue so that you, our loyal consumers, do not bear the full brunt of these rising costs imposed on us. Our price line 2023 price increase of 5%, which will be effective June 14, 2023, will allow us to minimally adjust for costs due to continued increases in raw materials, packaging, shipping and labor. We value your business and thank you for your continued support during our transition. We have all been through a lot this past year and look forward to your continued partnership as we navigate these unprecedented times. We believe that our use of the most advanced technology in the market, productivity and dedicated employees provide the necessary ingredients for our continued, mutual growth and success. If you have any questions, please feel free to contact us at (xxx) 1234-1234. All orders received and shipped prior to June 14th, 2023 will receive the current pricing.

Sincerely, Your Name

3 溝通告知

Dear Purchasing Dept. / Buyer,

Please note that effective June 1, 2023, the prices of all our products will increase by 8%. This increase will affect all orders placed on and after the price increase date, without exception. We are committed to continuing to provide quality products and services and have been working hard to find ways to minimize the magnitude and frequency of these price increases. Unfortunately, this increase is based on high market demand and the continued rise in raw material costs within our industry, which has forced us to raise our prices. Thank you very much for your understanding and support! Sincerely, Your Name 4 提示客戶產品報價有效期 Dear XXX, Thank you very much for your email and sharing the information with me. I fully understand your situation and know that you are quoting your client as per the quote given to you by XXXX (date). I am attaching the price here for your reference. You may notice that the price is valid for XXXX (date). Be aware that material costs for XXXX fluctuate frequently and have gone up by XX%. Considering other aspects, such as the rising exchange rate of RMB against USD, the rapid growth of labor, transportation and energy, our costs have increased even more. In any case, we value you as a very valuable customer and know that you have been working hard to focus on this customer and we would like to give you the most special offer of XX%. I also appreciate your understanding: at this price, we make almost no profit, just for you to keep a good customer relationship and get more orders for us in the future.

Sincerely, Your Name

客戶的需求總是各有不同，對於外貿人來說，應該掌握的是整合以及靈活，也就是根據自己的行業、公司、產品情況以及自身的經驗判斷進行調整和完善通用模板，做出一套適用於自己的郵件模板。

這樣能讓自己在以後每一次與客戶進行郵件溝通的時候都能夠高效省時，最大程度上提升客戶開發跟進工作的整體效率和效果。